WHAT IS BRANDING
1. CONSISTENTLY DISPLAY YOUR LOGO
To build your brand you must get your logo displayed on all platforms-printed and digital (social media, website, business cards, stationary, brochures, flyers, banners, ads, commercials, videos, etc.)
For example look at the graphics within this post, although each graphic is different - the images, the fonts used, and the color story - my logo is uniform and since I am consistent to you use the same logo, you can recognize it as my piece.
My images always vary (some may be colorful, some may be asymmetrical, it may have text within the entire image, etc.) so when I place my logo the color of the logo, the size and the positioning may vary at times. But the way to be consistent is the keep the design and placement of my logo v.s. typing my name in a different font every time I post an image.
Let me clarify, this should not limit your creativity!!!
Instead it helps you be creative and always clearly stamp your work with your name. If the name is not clear no matter how awesome the design your name won't stand strong.
You want to have an awesome design that is easily recognized as your awesome design.
2. ESTABLISH "THE FEEL" OF YOUR WORK
You want people to recognize the brand by "the feel" of anything you put out.
"The Feel" is that touch, the aesthetic of the work you produce that has become recognized as your work. It's like your signature, you create this signature in design by branding. So you can see why branding is so important. You are letting people know that it is you. It's your unique look that set's you apart, makes you clearly distinguished.
METAPHOR: THINK OF "THE FEEL" OF YOUR WORK LIKE YOU WOULD SOMEONE WITH A DISTINCTIVE LAUGH OR VOICE
Think in practical terms of a distinct laugh someone has, you will recognize them in a crowded room even if you don't see them, you will find them because the laugh is distinctly theirs and it will actually draw you no matter how far away you are. Even in a crowd I know my mother's voice and it catches my ear and I will find her, this is how I think of branding.
WHAT IS THE ROLE OF A GRAPHIC DESIGNER? The main role of a graphic designer is to produce designs for your client effectively, so that there is clear visual and written communication about who they are (your client) and what they can do (for their target audience). You want to create a lasting reference in the minds of their target audience so that they can become their future engaged consumers.