How often have you seen images that look as if it they were extracted from their previous background and then smacked into place onto a new solid white background and it just seems like its floating, very much out of place. Me too!
Question: How to minimize white space and create the perception of a floor or a surface when an object is placed on a white background?
Answer: Adding a shadow is a simple way to give the perception of an invisible floor
How: Be creative you can use shadows or reflection to give the perception of a surface…be creative!
In University, my fashion illustration professor emphasized that when we illustrate our croqius that we never just place them onto the background. We should not want our croquis to appear as though they are just floating onto the background.
When you have a graphic that appears to be standing or resting on a white background, you don’t want the impact to be minimized due to bad placement. Use your creativity to determine how you will convey that. In fashion your croquis are your illustrated renderings before they are worn on models displaying the garments, you want them to clearly visualize the garments and not get swallowed by the background. The example shown below shows how you can even lift the object above the ground and the perception of movement and elevation is visually impactful.
Use the images shown here as a reference for you and then look at ways that you can create an invisible floor through the use of shadows and many more creative ways..
Here are some great examples from other designers who applied the same principle, some used shadows and some used reflections. They all accomplish the same thing, great images that are visually impactful. Enjoy!